AMA reminds Edmonton motorists to drive by the book

Edmonton – As students across the province head back to class today, the Alberta Motor Association is reminding motorists to do their part to keep playground and school zones safe. Increased congestion, combined with excited students and their parents, means drivers should slow down and use extra caution around schools.

Given that a vehicle-pedestrian collision at 30 km/h versus 50 km/h can be the difference between an injury and a fatality, it’s critical to drive by the book.

“Today, thousands of excited children will return to school and we want to ensure that traffic safety is top of mind,” says Adriana LaGrange, Minister of Education. “AMA’s School Safety patrollers demonstrate strong leadership at the crosswalk, guiding their classmates safely to and from school.”

But even with 17,000 patrollers across Alberta – including more than 6,000 at 296 crosswalks in Edmonton and area schools – the driving community has a critical role to play in keeping kids safe around schools. In Edmonton, drivers are required to slow to 30 km/h between the hours of 7:30 a.m. and 9:00 p.m. in these zones.

“School patrollers may be leaders of the crosswalk, but it’s every driver’s responsibility to be a leader on the road by slowing down, using extra caution, and staying focused,” says Jeff Kasbrick, Vice-President of Government and Stakeholder Relations. “Pedestrians, and younger ones especially, are our most vulnerable road users, so added vigilance around schools is always a good idea.”

During pick-up and drop-off times, parents and guardians should consider parking a block or two away, then walking with their children from there. This helps reduce congestion and limits traffic around the school, which has been an increasing issue in recent school years. Allow plenty of time to prevent feeling rushed or distracted.

Together, we can help protect the young leaders of tomorrow and make this a school year to remember.

About AMA

The Alberta Motor Association (AMA) is among the largest membership organizations in Alberta, representing more than 975,000 members. As a leading advocate for traffic safety, travel and consumer protection and crime prevention, AMA represents the interests of its members to industry and all levels of government and helps protect the things they care about most. Visit ama.ab.ca to learn more about AMA’s products, services and member advocacy efforts.