AMA Introduces Polar Vortex Insurance

One-of-a-kind coverage for Alberta's harsh winters

Revolutionizing the way Albertans cope with cold, the AMA Innovation Centre (AMAIC) is proud to announce Polar Vortex Insurance: when the temperature drops below -25°C for more than 14 consecutive days, policyholders can file a claim and we’ll send them on a tropical vacation.

It’s the most Canadian coverage you can get without a balaclava.

“Albertans, like polar bears and the House of Stark, are built for extreme cold. But research shows there’s only so much the human psyche can take,” says Dee D’uctibulle, AMAIC Director of Claims. “That’s why we created Polar Vortex Insurance – to put the win back in winter.”

This one-of-a-kind insurance product is among the launches being revealed today by AMAIC, the research and innovation arm of the Alberta Motor Association. Other exciting products include drone-based roadside assistance, prescription windshields, and even a patent-pending road rage vaccine!

For full details, we invite media to visit the AMAIC at ama.ab.ca/blog/polar-vortex-insurance or to watch the video below. Downloads are available in the Media Kit at the top right. 

About AMA

The Alberta Motor Association (AMA) is among the largest membership organizations in Alberta, representing more than 975,000 members. As a leading advocate for traffic safety, travel and consumer protection and crime prevention, AMA represents the interests of its members to industry and all levels of government and helps protect the things they care about most. Visit ama.ab.ca to learn more about AMA’s products, services and member advocacy efforts.