April Expert Guide

The Alberta Motor Association’s monthly Expert Guide connects journalists with experts on timely topics that matter to Albertans, helping create compelling and reliable news stories. We invite you to use the information below or contact us to request an interview with a subject matter expert. ama.newsroom@ama.ab.ca 1-888-960-6397


Pothole pains: A CAA study found 72 per cent of Albertans have incurred pothole-related damage to their vehicle at least twice in the last five years. Of those, nearly a quarter reported that the repairs cost more than $500. Our experts can discuss the science of potholes, the risk they pose to your vehicle, and tips on damage-prevention.

Playground & school zones: A recent AMA survey found 29 per cent of Albertans speed through school zones or playground zones. Given what’s at stake – children aged five to 14 are at the highest risk for pedestrian-related deaths – the AMA School Safety Patrol is issuing a strong call to action for Albertans to heed signs in these areas, as warmer weather means more young people at risk.

Active travel, inactive travellers: Adventure travel is one of the biggest trends of 2018 – but a physically demanding trip is no vacation if people aren’t properly prepared (research shows only 15 per cent of Canadian adults get the recommended amount of weekly exercise). Our experts can discuss the challenges and rewards of active travel, and offer advice on preparing for adventure.

Spring cleaning for your car: The absence of snow doesn’t necessarily signal the time to remove winter tires; in fact, drivers shouldn’t swap back to three-season tires until the average daily temperature is above 7 Celsius. Other seasonal considerations include battery tests (our brutal winter has strained them), storing block heater cords, replacing motor oil, checking tire pressures, and replacing windshield wipers. AMA’s chief mechanic can discuss why these things are important and could save you money on repairs.

Courtesy waves: “Courtesy wave legislation” was AMA’s April Fool’s gag this year. But even though the law was fake, the need for courteous community-mindedness is as real as ever. Our experts can discuss why this is such a hot-button topic, and whether we Canadians are as polite as we profess (a 2017 AMA Foundation for Traffic Safety study found 57 per cent of Albertans believe road rage has only worsened in recent years).

About AMA

The Alberta Motor Association (AMA) is among the largest membership organizations in Alberta, representing more than 975,000 members. As a leading advocate for traffic safety, travel and consumer protection and crime prevention, AMA represents the interests of its members to industry and all levels of government and helps protect the things they care about most. Visit ama.ab.ca to learn more about AMA’s products, services and member advocacy efforts.