August Expert Guide

The Alberta Motor Association’s monthly Expert Guide connects journalists with experts on timely topics that matter to Albertans, helping create compelling and trusted news stories. We invite you to use the information below or contact us to request an interview with one of our subject matter experts. ama.newsroom@ama.ab.ca 1-888-960-6397

Long weekend driving: As Albertans head into one of the busiest weekends for road trips, distracted driving is top of mind at AMA. Texting behind the wheel raises the likelihood of crashing by as much as eight times, according to the AAA Foundation for Traffic Safety, while AMA’s own research finds 72 per cent of Albertans feel distracted driving has worsened in the last three years. Our traffic safety experts can talk about the risks and what’s at stake. (See video clips below)

Lone-parent travel: Single parents rejoice: AMA Travel has identified an emerging trend in which hotels, tour companies and airlines are restructuring their deals and pricing to accommodate the growing number of lone-parent households (19.2 per cent of Canadian children under 14 come from a home with this makeup). Our experts can talk about this industry sea-change and what it means for travellers.

Slow down, move over: Every day, our tow truck operators face perilous risks at roadside while trying to help people. Some of them have even been hit by oncoming traffic. Unfortunately, our extensive safety measures can’t stop driver inattention or recklessness. An AMA expert can talk about roadside safety, changes we’re proposing to Alberta’s Slow Down Move Over legislation, and our support for adding blue flashing lights to tow trucks to improve visibility. (See video clips below)

First-car caution: For Alberta’s 200,000+ post-secondary students, buying a reliable used car can mean the difference between success and failure on campus. From navigating a bill of sale to getting a trustworthy inspection, CARFAX reports to “curber” risks, AMA’s automotive experts can break down the must-know mechanics of this rite of passage.

The video clips below feature Jeff Kasbrick, AMA's Vice-President of Government and Stakeholder Relations, discussing distracted driving and Slow Down Move Over legislation. Journalists are invited to use them in any related stories. 

View Distracted driving safety issue
Distracted driving safety issue
View Distracted driving preventable
Distracted driving preventable
View Distracted driving getting worse
Distracted driving getting worse
About AMA

The Alberta Motor Association (AMA) is among the largest membership organizations in Alberta, representing more than 975,000 members. As a leading advocate for traffic safety, travel and consumer protection and crime prevention, AMA represents the interests of its members to industry and all levels of government and helps protect the things they care about most. Visit ama.ab.ca to learn more about AMA’s products, services and member advocacy efforts.