The Canadian Automobile Association/AMA is the most trusted brand in Canada, according to the sixth annual Gustavson Brand Trust Index released Friday.

“This honour recognizes the hard work and effort of our associates across the country, who put our 6.5 million members first,” says Tim Shearman, President and CEO of CAA National.

Conducted by the Peter B. Gustavson School of Business at the University of Victoria, the Gustavson Brand Trust Index asked more than 7,800 consumers to score 342 prominent Canadian companies and brands, across 27 industry sectors, on a range of brand value measures.

“In these uncertain times, trust matters more than ever,” says Don Smitten, President & CEO of AMA. “We’ve worked hard to earn the good faith Albertans place in us, across all our lines of business, because people deserve to feel like we have their backs. We’re committed to continuing to be worthy of consumers’ trust by being there when they need us most. Just as we have for nearly 100 years.”

This is the fourth consecutive year that CAA has been named one of the top two most trusted brands in Canada, beating out several hundred other prominent international and Canadian brands. This year, CAA tied for first place with Mountain Equipment Co-op (MEC), another Canadian, membership-based, not-for-profit organization. CAA also finished first, for the third year in a row, in the insurance category of this year’s Index

About AMA

The Alberta Motor Association (AMA) is among the largest membership organizations in Alberta, representing more than 980,000 members. As a leading advocate for traffic safety, travel and consumer protection and crime prevention, AMA represents the interests of its members to industry and all levels of government and helps protect the things they care about most. Visit ama.ab.ca to learn more about AMA’s products, services and member advocacy efforts.