February Expert Guide

The Alberta Motor Association’s monthly Expert Guide connects journalists with experts on timely topics that matter to Albertans, helping create compelling and trusted news stories. We invite you to use the information below or to contact us for an interview with one of our subject matter experts. ama.newsroom@ama.ab.ca 1-888-960-6397

Harrowing headlights: Dirty headlights are a common winter problem, but a new study sheds light on a lesser known risk: aging headlamps. AAA research finds that older vehicles with degraded headlights only produce one-fifth the illumination of new ones. This means that instead of seeing 91 metres ahead – the distance required to brake for an obstacle while travelling at 60 km/h – drivers see just 18 metres ahead. Given that 56 per cent of pedestrian fatalities in Alberta occur in darkness, this visibility issue is a significant concern. Our Driver Education experts can discuss headlight dangers and how to prevent them.

Distracted driving: Distracted driving is believed to be the leading cause of collisions, ahead of speeding and impaired driving. But even as research shows people who text-and-drive are eight times more likely to be in a crash, Alberta still saw 23,546 distracted driving convictions between 2017 and 2018. Our traffic safety advocates can share driver perceptions of this issue, the nuances of the law (for instance, entering GPS data while moving versus parked), and talk about what’s at stake.

Millennials at sea: The ability to visit multiple destinations with ease is seeing young Albertans embrace cruises as a post-backpacking way of expanding their experience. Our travel experts can discuss the trend and the ways in which the cruise industry is responding – think everything from onboard dance festivals to skydiving simulators and rock-climbing walls.


Please note, the full headlight study can be downloaded at the top right.

About AMA

The Alberta Motor Association (AMA) is among the largest membership organizations in Alberta, representing more than 975,000 members. As a leading advocate for traffic safety, travel and consumer protection and crime prevention, AMA represents the interests of its members to industry and all levels of government and helps protect the things they care about most. Visit ama.ab.ca to learn more about AMA’s products, services and member advocacy efforts.