Holiday stress? Humbug! Albertans love Christmas

Don’t let the road-rage roulette of parking lots fool you. An AMA survey released today finds nearly two-thirds of Albertans (63 per cent) are only “slightly stressed” or “not stressed at all” this holiday season. A further 70 per cent say they either “love” or “like” Christmastime, compared to the scant two per cent who “hate it.”

“It’s been a tough year for Albertans but they aren’t letting that snuff their holiday spirit,” said Jane Flower, VP of Marketing & Communications for AMA. “This survey shows the heart of who we are as a province: no matter what’s thrown at us, from a challenging economy to severe weather, we rise above and find the best in every situation.”

Of course, it can’t all be tidings of comfort and joy. Albertans are only human!

According to the 1,699-person AMA Holiday Stress Survey, budget is a stressor for 67 per cent of Albertans, followed closely by shopping/gift selection at 53 per cent and winter driving at 51 per cent. When asked to rank their stressors, those same topics were named in Albertans’ top three more than any other. Additional pain points included:

  • Cold weather (42 per cent)
  • Family commitments (42 per cent)
  • Crowded malls (35 per cent)
  • Weight gain (32 per cent)
  • Christmas music (16 per cent)
  • Holiday travel (11 per cent)

Though AMA can’t do much about the weather, we do have five tips for navigating the holiday season with ease.

  1. On a budget? AMA members can save and earn reward dollars at retailers across the province, or earn back as much as 20 per cent of their online purchase when they shop our e-store. There are dozens of participating retailers, including Sephora, Body Shop, Microsoft and Home Depot.
  2. Stuck on gifts? AMA centres carry a variety of original presents for the person who has everything. From discounted movie tickets and ski passes to Canada Golf Cards and luggage, we’ve got you covered. You can even buy a loved one some peace of mind with an AMA gift membership.
  3. Winter driving worries? The road becomes a lot less stressful when you feel confident in treacherous conditions. AMA offers 2-hour in-vehicle lessons with certified instructors who can help you navigate icy, snowy roads like pros.
  4. Weather woes? Plug in your vehicle any time the temperature dips below -15C. It greatly increases its likelihood of starting, and greatly reduces your chances of getting stranded this season – though AMA is always just one call away!
  5. Vacation frustration? AMA Travel’s new website customizes members’ trip-planning experience by location, and provides instant access to local experts who have been there and done that. Why stress over the details when we can handle everything for you?

The AMA Holiday Stress Survey was conducted online Dec. 5-11 with adult AMA members, who represent roughly one in three households in Alberta. Results are weighted to be representative of Alberta demographics.


The Alberta Motor Association (AMA) is among the largest membership organizations in Alberta, representing more than 975,000 members. As a leading advocate for traffic safety, travel and consumer protection and crime prevention, AMA represents the interests of its members to industry and all levels of government and helps protect the things they care about most. Visit ama.ab.ca to learn more about AMA’s products, services and member advocacy efforts.