Life in the fast lane

Survey reveals double standard when it comes to speeding and other driving behaviours

A new survey commissioned by the AMA Foundation for Traffic Safety reveals a concerning double standard when it comes to speeding, with many drivers not adhering to the very laws they claim to support.

While 82 per cent of Albertans say speeding is “never acceptable” on residential roads, 52 per cent admit to doing it. On highways, 18 per cent say speeding is never acceptable, even as 91 per cent confess to the behaviour. And in school zones, 95 per cent say speeding is never acceptable, while 29 per cent admit to doing it.

“There’s a real disconnect between Albertans’ concerns around traffic safety overall and their own admitted behaviours while behind the wheel,” says Jeff Kasbrick, vice-president of government and stakeholder relations for the Alberta Motor Association. “With speeding, this study paints an unfortunate picture of, ‘Do as I say, not as I do.’ The first step in making our roads safer begins with our own actions.”

When it comes to people drinking and driving, nearly half of Albertans see the issue as only a slight threat (34 per cent) or not a threat at all (15 per cent) to their personal safety. Similarly, more than half of Albertans are unconcerned about people using cannabis before driving (31 per cent slight threat, 23 per cent not a threat).

“In one sense, this result can be taken as good news: the average Albertan doesn’t believe they’re at risk of impaired driving on Alberta roads,” says Kasbrick. “However, we can’t become complacent. Impaired driving, whether alcohol or drug-related, is a far too present reality on Alberta roads, and a very serious traffic safety issue.”

The survey also found that, compared to three years ago, 49 per cent of Albertans believe road rage incidents are worse today; 57 per cent believe aggressive driving is worse; and 72 per cent believe distracted driving is worse. Few, however, see their own actions as a contributing factor: 65 per cent of Albertans rate themselves as more careful than other drivers, and 33 per cent rate themselves as similarly careful.

“People often think of driving as a mundane task when, in actual fact, it’s probably the riskiest activity we do in a day,” says Kasbrick. “We should always keep this front of mind when we’re behind the wheel. We’re all equal contributors to our driving community and by modelling good driving behaviour, we inspire others to do the same.”

The telephone survey was conducted April 18-May 16 with a random sample of 1,800 adult Albertans to provide provincially representative data. A poll of this size is considered accurate within 2.3 percentage points, 19 times out of 20.


High-resolution infographics can be downloaded at the top right. Interview clips of Jeff Kasbrick, vice-president of government and stakeholder relations, can be accessed by clicking on the video files in the scroll below and selecting 'Download.' To schedule an interview or request more information, please contact the AMA Newsroom:

ama.newsroom@ama.ab.ca / 1.888.960.6397