March Expert Guide

The Alberta Motor Association’s monthly Expert Guide connects journalists with experts on timely topics that matter to Albertans, helping create compelling and trusted news stories. We invite you to use the information below or to contact us for an interview with one of our subject matter experts. ama.newsroom@ama.ab.ca 1-888-960-6397

Daylight Saving Time: The start of Daylight Saving Time means Alberta’s 1.8 million commuters will drive to work Monday on an hour less sleep, in lower light – if not total darkness. It’s no wonder research links the shift with an increased collision risk of anywhere between seven and 17%. AMA’s Driver Education experts can share safety tips for drivers. 

Pothole pains: Alberta’s freeze-thaw cycle has been especially rough on our roads this winter, resulting in headline-making potholes across the province. As most are unlikely to be repaired until spring, it’s important for people to know how to navigate these road risks. Our experts can share strategies to help prevent drivers from being among the 23% of Albertans who incur pothole-related damage to their vehicles. 

March Break(Ins): In 2019, police responded to more than 3,400 break-ins in Edmonton alone, with the average incident resulting in $40,000 of stolen property. But it’s not just city-dwellers at risk. In fact, rural crime rates in the Prairies are 36% to 42% higher than in urban areas. With March Break on the horizon, and many Albertans packing their bags for warmer weather, AMA Insurance experts have great tips for protecting against property crime

Spring vehicle prep: Some say Alberta spring is an urban legend, but there’s no denying that warmer temperatures are on the way. For motorists, that makes mid-March an ideal time to start preparing for the seasons ahead, addressing everything from cracked windshields to weak batteries (winter are hard on them). Our Automotive experts can share advice on ensuring your ride is spring-ready. 

About AMA

The Alberta Motor Association (AMA) is among the largest membership organizations in Alberta, representing more than 975,000 members. As a leading advocate for traffic safety, travel and consumer protection and crime prevention, AMA represents the interests of its members to industry and all levels of government and helps protect the things they care about most. Visit ama.ab.ca to learn more about AMA’s products, services and member advocacy efforts.