May Expert Guide

The Alberta Motor Association’s monthly Expert Guide connects journalists with experts on timely topics that matter to Albertans, helping create compelling and trusted news stories. We invite you to use the information below or contact us to request an interview with one of our subject matter experts. ama.newsroom@ama.ab.ca 1-888-960-6397


Solo Travel: Solo travel is the No. 1 travel trend for 2018, buoyed by the fact 28.6 per cent of Canadian households are now single-person – up from just 7.4 per cent in 1951. Seen another way, 13.9 per cent of the population now lives alone, versus 1.8 per cent in the early 50s. And for those who do live with a significant other, busy schedules, health issues, and different interests have also led to an increase in solo vacations. AMA Travel experts can discuss how this sociological shift is affecting everything from tour options to hotel pricing as the industry appeals to lone travellers


Motorcycle Safety Month: In Alberta, more than two-thirds of collisions involving a motorcycle result in death or injury, compared to roughly one in 10 for all collisions. As May is Motorcycle Safety Month, our Driver Education experts can share tips for drivers about sharing the road with motorists on two wheels.


Vanity plates: Did you know you can’t use the letter ‘O’ in a personalized licence plate? Or use your plate to communicate politics, illegal acts, or even a job title? Our Registries’ expert can discuss the ins and outs of vanity plates, offering Albertans tips on how to get the stamp of approval from the Alberta government.


Winter Tires: Alberta’s winter set records for all the wrong reasons, with spring waiting until late April to finally show up. The delayed warmth means many Albertans may still have their winter tires on (“fun” fact: the province sees an average 6 cm of snow in May every year). Our chief mechanic can discuss the ideal temperature for biannual tire swaps, along with spring vehicle maintenance advice for drivers.


About AMA

The Alberta Motor Association (AMA) is among the largest membership organizations in Alberta, representing more than 975,000 members. As a leading advocate for traffic safety, travel and consumer protection and crime prevention, AMA represents the interests of its members to industry and all levels of government and helps protect the things they care about most. Visit ama.ab.ca to learn more about AMA’s products, services and member advocacy efforts.