14
December
2020
|
13:06
America/Denver

Michelle Chimko Named President and CEO of the Alberta Motor Association

Edmonton—Following an extensive internal recruitment process, the Alberta Motor Association (AMA) is pleased to announce that Michelle Chimko will be the organization’s new President and Chief Executive Officer, effective March 1, 2021. 

Michelle joined AMA in 1999 and has earned a reputation for her dauntless work ethic, clear vision, compassionate leadership, and cool head in a crisis—qualities that ultimately saw her named Chief Operating Officer in 2014. Over the course of her time at AMA, Michelle has spearheaded countless successful initiatives and played a critical role in the transformation of the organization. She revolutionized AMA’s travel operations; deepened the everyday value of membership through innovative Rewards and prepaid cards strategies; and has maintained an enduring focus on members and the membership experience.

“As an organization founded on helping others, AMA will be well served by Michelle’s dedication to improving the lives of Albertans across the province,” says John Kong, Chair of the AMA Board of Directors. “Her depth of experience, knowledge of the brand, and trusted counsel are the embodiment of what AMA seeks in a CEO.”

AMA’s strongest competitive advantage is its culture—which is why it was important to the Board to recruit internally for this position. Michelle is highly regarded as a compassionate, authentic, and engaged leader who always makes time for her team. In her capable hands, the organization is assured a smooth leadership succession and an enduring legacy of helping members live their best lives.

About AMA

The Alberta Motor Association (AMA) is among the largest membership organizations in Alberta, representing more than 975,000 members. As a leading advocate for traffic safety, travel and consumer protection and crime prevention, AMA represents the interests of its members to industry and all levels of government and helps protect the things they care about most. Visit ama.ab.ca to learn more about AMA’s products, services and member advocacy efforts.