October Expert Guide

The Alberta Motor Association’s monthly Expert Guide connects journalists with experts on timely topics that matter to Albertans, helping create compelling and trusted news stories. We invite you to use the information below or to contact us for an interview with one of our subject matter experts. ama.newsroom@ama.ab.ca 1-888-960-6397


Winter is coming: The single most important message AMA can give drivers this month is to prepare their vehicles for the ice and snow ahead. From swapping tires to getting a pre-winter battery test, our Roadside Assistance experts have time-tested advice for Albertans looking to cold-proof their cars.

Long weekend travel: Thanksgiving long weekend is second only to Christmastime for holiday collisions in Alberta. Our Driver Education experts can share their top tips for cold-weather motoring (and road-tripping in general) to help ensure everyone gets home to their families safely.

Travelling alone: Solo travel is booming and there’s little wonder why. Nearly three in 10 Canadian households are now single-person – up from just 7% in 1951, and the most in our nation’s history. Add that to the trend toward couples taking separate vacations – whether due to busy schedules, health issues, or different interests – and the result is a travel industry that’s having to quickly adapt to the shift to solo. Our experts can discuss.

About AMA

The Alberta Motor Association (AMA) is among the largest membership organizations in Alberta, representing more than 975,000 members. As a leading advocate for traffic safety, travel and consumer protection and crime prevention, AMA represents the interests of its members to industry and all levels of government and helps protect the things they care about most. Visit ama.ab.ca to learn more about AMA’s products, services and member advocacy efforts.