‘Stack to Sack Hunger’ this holiday season

Charitable giving is down heading into the holidays,* even as the need for support is greater than ever—especially at Alberta food banks. The good news is that the solution may be sitting in people’s pantries.

Since March, Albertans have been collecting non-perishables to prepare for a possible quarantine. But for the nearly 90,000 Albertans who rely on the food bank each month, the emergency is now. That’s why AMA is issuing an urgent appeal for people to share what they’ve stocked, if they’re able to do so.

“Strong communities begin with strong community support. Albertans should never have to choose between feeding their families and keeping a roof over their heads,” says Jane Flower, Vice-President of Brand and Member Experience. “While these are challenging times for everyone, many of us have non-perishables in our pantries that could give a boost to those who need it most.”

From Nov. 17 until Dec. 16, AMA is inviting people to #StackToSackHunger in support of Fill Our Fleet, our annual campaign for food banks across the province. There are a variety of ways to make a difference:

  • Social media challenge: Dig into your pantries and stack what you stocked! Share a picture or video of your creative food tower, tag it #StackToSackHunger, then challenge three friends to do the same. People can drop off their stacks at their nearest AMA centre.
  • Donate online: Give directly to your local food bank by donating online at FillOurFleet.ca. Every dollar buys three meals for a neighbour in need.
  • Donate in-person: Non-perishable and monetary donations will be accepted at AMA centres across the province.

COVID-19 has placed enormous demand on food banks, with some predicting the worst is yet to come. A snapshot of trends across Alberta can be found below, courtesy of AMA’s food bank partners in each area.

Calgary: An influx of new users in 2020, with fully half saying they never expected to need food bank services.

Lethbridge: The number of single adults living alone who rely on emergency food services has nearly doubled.

Edmonton: In March, the food bank saw an increase of 17% over the norm. After stabilizing over the summer, numbers are again on the rise.

Grande Prairie: A 20% year-over-year increase in food bank users.


* Source: Angus Reid Institute


To book an interview with Jane Flower, Vice-President of Brand & Member Experience, please contact the AMA Newsroom. Additional information can also be found at ama.ab.ca/FillOurFleet. We thank you for helping us, help community food banks, during this critical time.



Stack to Sack Hunger
About AMA

The Alberta Motor Association (AMA) is among the largest membership organizations in Alberta, representing more than 975,000 members. As a leading advocate for traffic safety, travel and consumer protection and crime prevention, AMA represents the interests of its members to industry and all levels of government and helps protect the things they care about most. Visit ama.ab.ca to learn more about AMA’s products, services and member advocacy efforts.